An example of viral marketing.

I am Bold, Grown-up Cheese.

I'm a bold, big city person. Museums, theater, fine dining and cool shops... I can even appreciate performance art. I've got grown-up tastes but I'm not stuffy or stiff. I know how to have fun and I'm just as comfortable at a white linen-laid table as I am at the hot dog cart. I've got style. An individualist who isn't afraid to show my true colors or to stand out in a crowd.